I have been saying this for awhile about the the virtual concept of training.
Active enlisted Vimation and its Interactive Video “VIM” platform to enable athletes to download video or audio podcasts to their portable devices, such as an iPod, allowing them to apply advice and instruction from Scott during their training drills.
During the first three months of the campaign, each website visitor on average watched at least three of the videos and 21 percent of these visitors downloaded a video or audio podcast to a portable device.
All clubs you get into has the TRAINER but sometimes that is not why you are there you want the social interaction of a physical person to bounce of. All clubs end up with the CLICKS that happen, so find the place that is most comfortable and fulfills your personal needs
Visitors clearly saw value in Scott’s training tips as videos were watched in their entirety nearly half the time one was clicked on. Three percent of visitors emailed an Accelerade video to a friend.
“These numbers are particularly significant when the latest research indicates that click-through rates on standard online banner ads are continuing to decline to the point where few people actually click on them,” said David Hemingway, chief executive officer,
The podcasts, which range from two to four minutes, cover six endurance topics: triathlon, cycling, running, swimming, nutrition and training.
Hemingway, who has competed in numerous triathlons, including the Ironman, added, “It’s like having Dave Scott by your side while training at the pool, or before attempting a drill such as executing the transition from swim to bike more effectively to save precious seconds or minutes during a triathlon. An athlete no longer needs to remember in the middle of training what they saw or heard during a video on their computer at home or read in a book. Training tips and advice are immediately accessible via our portable devices.”
“It’s Like Having Dave Scott By Your Side During Training Drills”
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